Travolution Summit 2009 Summary

With all of the coverage on TravelCom, many of you probably missed another premier travel industry conference, the Travolution Summit 2009.  In fact, because the event is held in Europe, many of you probably never heard about it, let alone attended.
Put on by our friends at Travolution and PhoCusWright, the single-day event is arguably one [...]

10 hottest online travel trends

Ginny McGrath met the world’s online revolutionaries at the Travolution Summit – here’s what she learnt.  >>Full Story
Thoughts// More coverage from the Travolution Summit, in this case one of our favorite articles to come out of the conference.  Short and sweet, which is either a good thing or a bad thing depending on your perspective, [...]

PhoCusWright Analysts Identify the Top 10 Travel Technology Trends for 2009

With 2009 in full swing, PhoCusWright takes a fresh look at the technologies and innovations that have the potential to drive change in the travel, tourism and hospitality in its annual publication, PhoCusWright’s 2009 Technology Trend Predictions. Bob Offutt, senior technology analyst and editorial director, Technology Edition, explains, “Innovation is at the very heart of [...]

Random Thoughts: 70/30

We all have a search strategy.  Well, if you are reading this blog, you should have a search strategy.  But for many of us, the SEM or PPC portion of our search strategy is still relatively small in comparison with the amount of traffic that arrives at our virtual door via the chauffeur that is [...]

Travel Trends – States Vie For Visitors, Social Everything!

States Vie for Fewer Domestic-Tourism Dollars – A good summary this week from AdAge on the current state (ha!) of the state-level DMO market.  Basically, some states have a strong budget, others are seeing cuts, everyone is touting value, many are re-focusing with in-state campaigns and travelers will spend less money overall.
Also, some good quotes [...]

Random Thoughts: The Day Twitter Went Mainstream

Those of you who have read the Travel 2.0 blog for a while know that Mo and I have been pushing the marketing and social aspects of Twitter for a while.  Our original post on the subject of everything Twitter…way back in June 2007…was almost two years ago and long before CNN, Ellen or Shaq [...]

Travel Trends: State Tourism Best Practices, Digital Outlook Report & Time Spent on Screens

State Tourism Office Best Practices – The National Council of State Tourism Directors just released the results of its annual survey of state tourism office best practices. The report is an update on NCSTD’s 2004 survey and provides updated measurement of how tourism offices are using current technology in their marketing and promotion efforts. [...]

Travel Trends – Magazines v. TV v. Web, 300×250 Wins, Email Tracking

For Better or For Worse; Magazines vs. TV vs. The Web – A common question in meetings and board rooms across the land…which is better, TV, print (magazines) or web?  The short answer is that it depends.  The long answer was tested by a McPheters & Company survey.
From the article:
To find the relative effectiveness of [...]

5 Post-TravelCom Articles You Should Read

If you wandered around your office this morning looking for the complementary continental breakfast station, you were probably disappointed.  Yep, you are back from TravelCom with several new ideas, a few cool websites to check out and a curious twitch to sign-up for Twitter.
But, before that post-TravelCom exuberance fades away and you fall back into [...]

TravelCom 2009 – Thursday Summary

More tweets, thoughts and posts from TravelCom.
Overall Themes (or the short, short version):

Metasearch is a huge buzzword that everyone (sites like Kayak) is trying to take advantage of.
Consumers are less loyal to brands and more loyal to price.

Tweets, thoughts and facts:
Thanks to Elliott and Shane for all of the great tweets from the show.
You can [...]