After reading a new post from the team at TechCrunch on the new Twitter events monitoring service called Tinker, we figured TravelCom was the perfect conference to try out the new service.
Basically, Tinker lets you create feeds of the tweets and posts associated with an event and pull them into one central location. Helpful, for [...]
Entries from March 2009
March 31, 2009
More TravelCom Coverage
March 30, 2009
TravelCom 2009 Coverage
For those of you not heading to Atlanta for Tuesday’s start to TravelCom, you can follow the action online. In fact, Twitter alone should provide enough updates to make you feel like you are taking in the sessions as they happen.
Here is what to watch:
http://twitter.com/travelcom
The official TravelCom page should provide some updates, but we are [...]
March 23, 2009
Why Reviews Matter and What You Should Do About Them Now!
According to a new study from Bazaarvoice and richrelevance, conducted by JupiterResearch based on a survey of over 800 consumers nationwide, 48% of all online shoppers plan to spend less this year, but 61% of those reluctant to make certain purchases can be positively influenced by online shopping resources. The study shows that consumers are [...]
March 12, 2009
Guest Post: Measuring Your Audience, Why a Standard for DMOs Makes Sense
Today, a guest post on the Travel 2.0 blog from our colleague Chris Adams at Miles Media. As many of you read yesterday, Chris was involved with the white paper / post ‘Monitor, Measure and Manage – Best Practices in Web Analytics for DMOs’ and has advanced that work into a larger recommendation for standardization.
In [...]
March 10, 2009
Monitor, Measure and Manage – Best Practices in Web Analytics for DMOs’
A critical part of Web reporting for a DMO is defining the “conversion” events or “hand raising” actions that define success for your Web site. As many DMOs have no online booking functionality on their Web site, and in all cases final booking is likely to be completed elsewhere, this conversion or success event is [...]
March 2, 2009
The Reader
Despite the ubiquity of reading on the web, readers remain a neglected audience. Much of our talk about web design revolves around a sense of movement: users are thought to be finding, searching, skimming, looking. We measure how frequently they click but not how long they stay on the page. We concern ourselves with their [...]
