Being Different When Everyone Else Is Doing The Same Thing

A while  ago we talked about resolutions for 2009…New Year’s Resolutions…I Will…which garnered a few thoughtful comments.  One of which, was simple and to the point, but quite thought provoking for us.
Teresa from Travel Portland wrote:
This is all about social media…how can we be different?
How can we be different?
A question which we have discussed a [...]

Random Thoughts: Work

Do not hire a man who does your work for money, but him who does it for love of it.
- Henry David Thoreau
I do love my work, job, trade.  Not necessarily interactive marketing, but rather the basic building blocks of my job.
Communication, creativity, sociology and teaching.
An odd way to break down my title, but in [...]

Trident Finds It Hard to Go Viral

Some brands, like Dove soap and Levi’s jeans, have created a lot of buzz with online videos so compelling that millions of people shared them with friends or posted them to their favorite Web sites. But so-called viral marketing is a tricky business, as is clear from the campaign for a new Trident gum touted [...]

Who is REALLY Clicking on My Ads?!

17.1% of all clickthroughs on web advertising are the result of click fraud – the act of clicking on a web ad to artificially increase its click-through rate – according to the latest report from Click Forensics, a company that specializes in monitoring and preventing internet crime. The level of clickfraud is the highest [...]

Hello Traveler. Meet Wyoming “Beta”

‘Tis must be re-design season!  Last week, we brought you the new and  paradoxical North Carolina tourism site; today, we present you Wyoming tourism’s beta release of their new state tourism site.   And of course like before, please read our comments and tell us if you agree or disagree. And don’t forget to vote! [...]

Instant Case Study: visitnc.com, or a review of the color Orange.

At the Travel 2.0 blog, Mo and I love new design.  A chance to look at, review and imagine why certain choices were made is always a fantastic interactive marketing exercise.  And, low and behold, our friends in North Carolina decided it was time for an update.
For our loyal readers, you know the drill, read [...]

Generations Online – Boomers, Gen-X and G.I.s All Go Online

Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.
Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s [...]

Random Thoughts: Breakfast

During the Super Bowl, Denny’s launched a new campaign offering everyone in America a free Grand Slam breakfast today, from 6am – 2pm.  Yes, there is still time to get your free food.  While we won’t be reviewing the ad itself or any of the Super Bowl ads (overall impression, not a lot of stand [...]