Entries from November 2008

November 26, 2008

Random Thoughts: Thanksgiving Travel

As requested by Dave, a quick post on Thanksgiving travel.  First, my tip for traveling during the Thanksgiving holiday…fly on Thanksgiving Day!  The airports experience (what appears to be) an average travel day, shorter lines, less people, less hassle.  This Thanksgiving will be my 3rd flight on turkey day and I love it.
Sure, you might [...]

November 25, 2008

Travel Trends – Google SearchWiki, Display Ads, This is My Milwaukee

Google SearchWiki – Last week Google launched their rumored SearchWiki, a new addition to the user interface that allows users to edit search results by re-ordering, removing or commenting.  If you have a Google or Gmail account and have searched via Google in the last few days, you have probably noticed the new up or [...]

November 21, 2008

Random Thoughts: Show Me the Money

Everyone’s budget is getting tighter, regardless of industry, organization, etc.  Each of us are examining costs, marketing plans and ROI.  Future projects are being put on hold, including anything dubbed ‘new’ or ‘experimental’ in nature.  We are quickly becoming much more discerning with our expenditures.
However, we all know that the market and the economy will [...]

November 21, 2008

Travel Trends – Statistics Overload! Email Open Rate, Young People, MySpace v. Facebook, Punk Kids!

Consumers Opening Fewer E-Mails – Fewer consumers worldwide are opening marketing e-mails, according to a November 2008 study by MailerMailer.
The company found that the average marketing e-mail open rate fell to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the [...]

November 20, 2008

State of the Industry Conversations: Shelli Johnson, Founder, YellowstonePark.com

I had the pleasure of meeting Shelli at the recent E-Tourism Summit in San Francisco, where she was speaking about her (and her team’s) awarding-winning website, yellowstonepark.com.  Two things stuck me about Shelli after meeting and listening to her.  One, she is very humble about the success of yellowstonepark.com and happy to share her best [...]

November 18, 2008

Motrin Ad Makes Moms Mad

Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort — or an alliance of the few, empowered by microblogging service Twitter?   Two days after a new ad push [...]

November 18, 2008

Following the PhoCusWright Conference (#phocus08)

For those of us not in Hollywood for the PhoCusWright Conference 2008, we can still follow the conference via the miracle that is Twitter or by reading the countless number of blog posts generated from the 90028 area code.

Follow along via Twitter Search by using (searching for) the #phocus08 hashtag.  It’s just like being there!
Follow [...]

November 14, 2008

Even More, More, More FREE Ways To Track Online Buzz

Back by even more popular demand, even more, more, more FREE ways to track your online buzz. If you missed any of the previous posts, you can find them here:

Even More, More FREE Ways To Track Online Buzz
Even More FREE Ways to Track Online Buzz
Easy and FREE Ways to Track Your Online Presence…Plus, See [...]

November 13, 2008

Travel Trends – Utah’s Snow Spots, Twitter Research!, Online Travel Growth

Utah’s Snow Spots – Winter is my favorite season.  So, needless to say, I have been intrigued by the new Utah Office of Tourism spots highlighting their claim to great snow.  And, after seeing one of the spots on Eric Hoffman’s Resort Marketing blog, I did a little research.  A couple searches later, I found [...]

November 10, 2008

Travel Trends – The Columbus Experience, United gets Untied, Get Satisfaction!, Business Travel

The Columbus Experience – We love blogs.  And we were very excited to see that our counterparts at Experience Columbus have also developed a love for blogging with their launch of the ‘Columbus Experience’ blog.  I get it, Columbus Experience, instead of Experience Columbus! Anyway, kudos for launching the blog, but let’s take a look [...]