Entries from July 2008

July 31, 2008

Griping Online? Comcast Hears and Talks Back

Brandon Dilbeck, 20, a student at the University of Washington, was complaining recently on his blog, Brandon Notices, about Comcast’s practice of posting ads in its on-screen programming guide. Shortly afterward, he received an e-mail message from Comcast, thanking him for the feedback and adding that it was working on a new interactive guide that [...]

July 30, 2008

Brands on Flickr

You don’t see nearly as many brands on Flickr as you do on YouTube or Facebook. But they do exist, and after a few conversations recently about what the opportunities for brands were on Flickr I thought I’d have a look. Having trawled through pages of Google and Flickr searches, I’ve grouped the results [...]

July 29, 2008

The Great Travel Site Showdown – Finals

The finals of the Great Travel Site Showdown…Michigan v. Virginia are underway.
Let the voting begin.

July 28, 2008

Musings from the Internet Strategy Forum

About a week ago, I spent a pretty inspiring day at the 5th annual Internet Strategy Forum in downtown Portland. Drawing over 200 fellow digital strategists from around the country, the forum is a “professional association and peer networking group” designed to spread best practices about general digital strategy, social media strategy, personalized marketing, e-commerce, [...]

July 25, 2008

The Great Travel Site Showdown – Michigan vs. Virginia

After a thrilling (well, as thrilling as you can get online) semi-finals showdown which saw over 4,400 votes and a last-minute comeback via a ‘viral’ campaign from Virginia, the finals are set.
Michigan (George’s Army) Vs. Virginia (The Lovers)
Congrats to our 3rd place, Illinois, and 4th place, Oregon, finishers.
We will give everyone in Michigan and Virginia [...]

July 24, 2008

Don’t Want To Write A Blog? Have Someone Else Do It For You

With the Olympic Games just a month off, some brands are looking to extend their sponsorships with social media programs. Lenovo has created 100 athletes’ blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle [...]

July 24, 2008

Random Thoughts: Why Didn’t We Do That?

In case you missed it, earlier this week we talked about the new travel site TripKick, which helps identify the ‘best’ rooms in specific hotels.
After thinking about the service a little more, I wondered why hotels or chains do not already offer this service. Personally, if I stay at a hotel where I know [...]

July 24, 2008

Travel Trends – Trazzler, TripKick, PlanetEye, Knol

Trazzler – From the founders of 71miles and Twitter, comes the ‘Where would I rather be right now?’ travel site Trazzler. If you have been reading the blog for a while, you know we are big fans of 71miles and twitter, so we were excited about the new site. And like both those [...]

July 23, 2008

Random Thoughts: Smarter Media Spend

In case you missed it, the Orlando Sentinel had a little snippet about the LVCVA this week.
…Las Vegas, spent $123.6 million on marketing and advertising during the fiscal year that ended June 30. Vegas is seeing almost no growth in its visitor count through May, while hotel occupancy has dipped 1.9% compared with the first [...]

July 21, 2008

How To Protect Your Social Media Footprint

A lot of us in the interactive marketing world are familiar with the term ‘cybersquatting,’ where an individual or company sits on (or squats on) hundreds of domain names in the hopes that another organization will have no choice but to pay an inflated price for the URL.
This practice reached its peak several years ago, [...]