Entries from June 2008

June 26, 2008

Travel Trends – Disney, Writing Travelers, TripWolf

Disney Goes 3D – Ever since Google purchased SketchUp, bloggers have speculated on what combinations were possible…the most often quoted was a Google version of Second Life. Disney has taken advantage of this technology and created the entire Walt Disney World Resort complex in an extensive 3D layer in Google Earth. How extensive [...]

June 25, 2008

Travel Trends: Google AdPlanner & Quantcast

Google AdPlanner – In another sign that Google is going to just take over every fathomable task in my life, the giant recently unveiled a new ad-planning tool for agencies and marketers. AdPlanner, is designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data (from [...]

June 24, 2008

Is Google Making Us Stupid?

For me, as for others, the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind. The advantages of having immediate access to such an incredibly rich store of information are many, and they’ve been widely described and duly applauded. “The [...]

June 23, 2008

The Great Travel Site Showdown – Semifinals Begin Tomorrow

Well, the semifinals of the Great Travel Site Showdown are set and voting begins tomorrow on the Travel 2.0 blog. Our final 8 is quite a varied group, spanning the entire country and quite a few website design styles. But, there can only be one winner.
Here is a preview of the match-ups:
Ohio vs. [...]

June 23, 2008

Random Thoughts: Online Ad Spend

Reading an article in the Washington Post, this paragraph jumped out to me:
The nation’s largest advertiser, Procter & Gamble, which spends nearly $5 billion a year on advertising, devoted less than 2 percent of its measured ad spending online, according to figures from the 2007 Advertising Age list of leading national advertisers. The company spent [...]

June 23, 2008

Travel Trends – Staycations!, Soundwalk

Why go to Florida? Buy a TV instead! – Everyone in the travel industry is currently cringing at the word ’staycation’…blame it on the media, I suppose…now industries outside of travel are jumping on the staycation bandwagon. Check out this recent email I personally received from Circuit City:
Subject Line: city life: Great [...]

June 22, 2008

Are You a Baller? Nike Tests Facebook

Nike is trying to win friends on Facebook, testing a program that aims to link basketball players with pick-up games, leagues, one another and the Swoosh. “Ballers Network” allows hoopsters on the 80-million-member social networking site to organize, find and track pick-up basketball games and leagues. Still in test mode, the application maps basketball [...]

June 19, 2008

Retro, Vintage, Handwritten Notes & Watercolors – Hot Trends in Web Design for 2008

About a year ago, I compiled a huge list of artistic sites. It seems like the trend has carried on in 2008 and is growing stronger (thank God the glossy style is gone). So what’s hot now? Pencil sketches, handwritten notes, card stocks, watercolor effects, collage art, script fonts, grungy and splatter ink backgrounds (glossy [...]

June 18, 2008

Words, Words, Mere Words…Writing Style for Print vs. Web

Print publications — from newspaper articles to marketing brochures — contain linear content that’s often consumed in a more relaxed setting and manner than the solution-hunting behavior that characterizes most high-value Web use. Web content must be brief and get to the point quickly, because users are likely to be on a specific [...]

June 17, 2008

Random Thoughts: Travel 2.0 and TripWolf

As all of you know, new travel sites (travel 2.0!) seem to pop-up on a daily basis, each one promising more features, better advice all while being faster than the other guy or at least more social. And while we usually just don’t have time to review all of them, the recent beta launch [...]