IT’S not you, it’s me. Actually, on the Internet, it’s “my.” The Web is awash in sites that begin with that most personal of pronouns, and not simply MySpace. A few quick clicks will connect you to MyCoke, My IBM, My Subaru, MyAOL — even MyClick, a mobile-phone marketing company. Collectively, they amount to [...]
Entries from April 2008
April 24, 2008
The Great Travel Site Showdown Returns with Groups 6, 7 & 8
You have one unscheduled ER visit for a quick appendectomy or, as I am thinking about it, my new diet, and the entire Travel Site Showdown quickly gets out of hand.
No worries on the ER visit, everything went well.
Anyway, onto to the showdown.
In Group 4, Florida outlasted Tennessee by a slim margin…recounts are still underway…in [...]
April 24, 2008
E-Mail Marketing Still Works
E-Mail marketing still works…but consumer standards of relevance are high. First, the good news: permission-based e-mail is great at getting consumers to buy. Half of US adult e-mail users surveyed in April 2008 for Merkle’s “View from the Inbox” study, conducted with Harris Interactive, said they had made an online [...]
April 23, 2008
Earth Day Post Update: Virginia Is Green.
Virginia tourism officials are promoting environmentally friendly attractions with a new website, VirginiaGreenTravel.org. The site is a guidepost to “certified green” tourism businesses, such as lodging facilities, parks and other attractions. The site also has links to outdoor adventure programs, the Virginia Birding and Wildlife Trail, eco-friendly events and travel tips. [...]
April 22, 2008
Happy Earth Day!
Happy Earth Day! From booking “car free” vacations to carbon offsetting and staying at eco-friendly accommodations to only eating local foods and imbibing organic beer and wine, travelers are increasingly taking their green lifestyle on vacation. Sustainability and environmental stewardship are core values of both the Arizona and Oregon tourism offices and we’re [...]
April 17, 2008
Random Thoughts: “Can You Build a Website?”
If you serve in the Interactive/digital department, you’ve invariably—to the chagrin of your very talented IT team—been referred to as the “IT team” or been relegated to the role of “website designers”. Indeed “interactivity” itself is often reduced sometimes to a discussion of tools instead of a strategy.
But it’s easy to see how this [...]
April 15, 2008
State of the Industry Conversations
This week, we have our first guest question for our Conversations series. I am sure this is a common question in offices and conference rooms across numerous states.
We will open the question up to our readers first, then thoughts from myself and Mo.
State of the Industry ConversationsBringing the Travel Industry together…one question at a [...]
April 15, 2008
The Great Travel Site Showdown – Group 5
On to Group 5. Could we see our first upset of the Showdown in Group 5?
Group 517. Pennsylvania18. Mississippi19. Iowa20. Puerto Rico
Voting is available on the Travel 2.0 blog and open until Saturday.
April 14, 2008
Virginia Takes Group 2, Hawaii Wins Group 3 and Group 4 Voting Opens (a little late)
Well, Group 2 was quite a battle. Back and forth for the first few days, the lovers of Virginia finally overtook Oregon in the final tally. A true heavyweight fight. And I think it is safe to say we will probably see more of Oregon in Round 2 as one of our [...]
April 13, 2008
Usability is Worth Rappin’ About….
How do you improve the usability and customer experience of your site? Forget attending conferences or reading blogs. Just check out this awesome usability rap video! Enjoy.
And if you’re craving more, check out m0serious’ take on Paid Search and Link Building.
