Time to Thaw – The South Carolina Department of Tourism has recently launched a cold weather message campaign in the city of Chicago which drives consumers to the ‘Time to Thaw’ microsite. The microsite contains your standard info, a cute little ‘thaw’ button that melts some ice, a video, etc. Nothing groundbreaking or [...]
Entries from February 2008
February 26, 2008
The City without Billboards
Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.
Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its residents unimpeded views of their surroundings. [...]
February 26, 2008
Digital Outlook 2008
Digital agency Avenue A Razorfish just released their 2008 Digital Outlook Report (note: this is a 164-pdf) this week. This annual report tracks consumer behavior in the digital space and includes reports on media spending, mobile web usage, social influence marketing, search, and behavioral targeting.
Thoughts// Digital technology has empowered consumers with the ability [...]
February 22, 2008
Travel Trends – Consumer Satisfaction, Video, Internet Usage
Consumer Satisfaction Declines For Major OTAs – Consumer satisfaction with major online travel players has dipped to an all-time low, while satisfaction with the e-commerce sector overall has risen, according to the American Customer Satisfaction Index. For the third straight year, satisfaction has risen, this year by 2%, reaching an all-time high of 81.6 on [...]
February 19, 2008
Random Thoughts: tcm.com
A lot of people ask me which websites I like, which ones have good design, good navigation, etc, etc. So, I thought I would share one of my non-travel, long-time favorites.
Although they just recently purchased the harmonious domain tcm.com, the team at Turner Classic Movies has been producing this fantastic site for several years. [...]
February 19, 2008
Travel Trends – Oregon #1, Luv From Southwest
Oregon Is #1 – In honor of the great American road trip, our friends at the IgoUgo blog have selected, in an unscientific way (honestly, we are not sure how they picked them), the top ten ‘most dynamic tourism websites’…and look who claimed the top spot, Travel Oregon. Congrats to Mo and the team [...]
February 19, 2008
Who’s Been Clicking On My Banner?
A new study reveals that “heavy clickers” distort reality of display advertising click-through metrics. The study conducted by Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore calls into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” [...]
February 19, 2008
Gucci Loves New York…
Gucci “Loves” New York, but perhaps New York does not share the sentiment? In an effort to promote the opening of its flagship store in New York, luxury brand Gucci recently launched www.GucciLovesNY.com, a site that pays homage to the city by featuring the favorite chic hangouts of the brand’s CEO and creative [...]
February 14, 2008
Travel Trends: What Do Women Want ?
What Women Want – If you’ve wandered in here looking for insight into the female psyche this Valentine’s Day, we might have something for you. Unfortunately, unlike Mel Gibson in the movie of the same title, our thoughts are restricted to online user behavior of women.
Travel marketers have long known that women are the [...]
