Random Thoughts: Connectivity and Information

While writing a strategy document a few weeks ago, I included this line discussing the connectivity and information available to the traveling public (and really, this would apply for all information):
In the entire history of man, there has never been more travel information available, in more places and in more forms, to consumers than there [...]

Bloggers? We Don’t Need No Stinkin’ Bloggers!

Target to the blogosphere: you’re irrelevant. That was the message the cheap-chic retailer seemed to convey in an abrupt e-mail message to ShapingYouth.org, a blog about the impact of marketing on children. Early this month, the blog’s founder, Amy Jussel, called Target, complaining about a new advertising campaign that depicted a woman splayed across [...]

Word of the Week – Google PageRank

Google PageRank is an algorithm used by Google to determine the weight of a set of linked (or hyperlinked) web pages. It is one of the (assumed to be) primary pieces of the larger Google Search algorithm which determines order of appearance in a keyword search.
A larger number of quality links from high PageRank [...]

Travel Trends – Everywhere Magazine

Everywhere Magazine – I have been waiting patiently to write a post about the new travel magazine ‘Everywhere’ until my first (trial) issued arrived, and guess what showed up in my mailbox yesterday?
Everywhere, from 8020 Publishing (who also publish JPG), takes online user-submitted content and packages it in a ‘beautiful printed magazine that is distributed [...]

Spherical Storytelling

What if you can bring the magic of skiing down Mt. Hood or hiking down the Grand Canyon to life using “three dimensional” video technology where the user can not only get just the linear view but also take in the complete surrounding environment?
With “immersive video” technology you now can. Check out [...]

More FREE Ways to Track Your Web Presence

Due to the popularity of our post last week, ‘Easy and FREE Ways to Track Your Online Presence…Plus, See What California is Up To‘, I thought we would mention a couple other online tools that can help you track and understand you presence on the web.
Not to mention kill off a few hours at work [...]

Quick Case Study: When Life Hands You Lemons…

Like many of you, Travel Oregon publishes a monthly e-newsletter to keep Oregon “top-of-mind” and build a long term relationship with consumers. We were especially proud of our January issue which was chock full of fabulous getaway/fitness ideas and special events. The edition with the subject line of “Happy New Year from Oregon” [...]

Easy and FREE Ways to Track Your Online Presence…Plus, See What California is Up To

Like a lot of you, the Arizona Office of Tourism uses quite a few web statistics / analytics tools to track web presence. Some are free, such as Google Analytics, and others are fee-based, such as WebTrends or Omniture. But aside from those major players, there are a few other free tools available [...]

Random Thoughts: Time Spent

For the last few months Mo and I have been pushing the concept of engagement rather than numbers when it comes to website statistics / analytics. One of the main pieces of that engagement puzzle has been time spent. In talking with some peers over the past few days I noticed that most [...]

Who is Producing the Best Online Ads Right Now? That Would be Apple.

More online spots from the fine folks at Apple…or in this case, TBWA and its Media Arts Lab.

Thoughts// While there are certainly numerous well-conceived and executed online ads in use today, some of the best are coming from Apple (in fact, I am sure some would argue that the entire campaign is one [...]