You Never Would Have Seen This Without The Internet

I try not to clutter up the Interactive Trend Report with too many of those ‘amazing’ videos floating around the internet (the kind you get from your Uncle or roommate), but every once and while a video will catch my eye.
From our friends at Upgrade: Travel Better, check out this amazing video (see above or [...]

23 Actionable Lessons from Eye-Tracking Studies

Eye-tracking studies are hot in the web design world, but it can be hard to figure out how to translate the results of these studies into real design implementations. These are a few tips from eye-tracking studies that you can use to improve the design of your webpage. >>Full Story

Thoughts// A great post from [...]

User Reaction To The New Mexico Ad Campaign

Ah, the benefits of connectivity, anyone can say (almost) anything they like instantly. The current story about the New Mexico ad campaign provides an interesting real-time look into consumer reaction and the internet. Here are just a few of the responses from a variety of websites covering the New Mexico ad campaign story:
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Who [...]

Poll: New Mexico’s Out of this World Ad Campaign

What do you think about New Mexico’s ‘the best place in the Universe’ ad campaign? Great, terrible, genius? Since everyone seems to be talking about it, a quick, informal poll seemed in order:
Vote in the New Mexico Ad Campaign Poll(Currently on the blog? Vote on the homepage. Votes are anonymous.)

Thoughts// In [...]

Mac vs. PC Goes Online

Since most of us are still recovering from leftovers, a short, fun ad example seemed in order today. (click the ‘play’ button above to view the ad)

Thoughts// Our friends over at TechCrunch posted this Apple ad a few days ago that continues the extremely popular Mac vs. PC campaign online. What really stands out [...]

Travel Trends – Eygpt, Google Gas, Eye-Fi, Thanksgiving Blogging

Eygpt and Google Earth – The Egyptian Tourism office teamed up with Google Earth to provide a new layer on the popular 3D mapping program that allows visitors to view the countries famous landmarks from above. In this case the Egyptian Tourism office went on step beyond simply adding a point on the map [...]

You’ve Got Mail 2.0

Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail systems and personalized home page services (iGoogle and MyYahoo) into social networks.
Web-based e-mail systems already contain much of what Facebook [...]

Is Social Media Killing the Campaign Microsite?

Digital advocates often proclaim the imminent death of the 30-second spot, but the interactive industry might now be witnessing the demise of its own version of the commercial: the campaign microsite.
The growth of social media is causing marketers to realize they cannot expect consumers to always seek them out. Web widgets and video-sharing tools make [...]

Travel Trends – Dirty Glasses, Newspapers, AT&T, VibeAgent, PhoCusWright

Have you heard about the dirty glasses? – Behold the speed of the internet when bad or in this case, disgusting, news is broken. MyFoxAtlanta, the local Atlanta FOX network, broke a story on 11/6 about those drinking glasses in hotel rooms and how infrequently they are cleaned. The story quickly spread to [...]

Case Study: How The Georgia Aquarium Leveraged Flickr

John Hallet from Hyku (we saw him speak at ESTO) recently wrote an interesting case study blog about how a destination can harness the power of existing social networks. In an effort to showcase the stories and photos of its visitors, the The Georgia Aquarium recently e-mailed select Flickr users (those with awesome photos [...]