Entries from September 2007

September 27, 2007

Back-to-school SEO

It’s that time of year again when the kids head back to school and the air begins to hint at the coming of fall. I’m sure the first few days of school are spent doing a little refresh to get all the kids back up to speed after the summer months. Of course SEOs [...]

September 26, 2007

Unknown Canada Goes Viral

With little to no branding involved, Tribal DDB Toronto’s ploy for the Canadian Tourism Commission began last August and sent an unassuming couple on a jaunt across three major Canadian cities–namely Toronto, Ottawa and Montreal.
Posing as tourists, the pair were told to indulge themselves throughout with the only stipulation being to capture their fun on [...]

September 26, 2007

Social Sites Becoming Too Much Of A Good Thing

Aarica Caro is sick of sharing. That is, sharing online.
She has shared the lives of her cats. She has shared a list of her favorite television shows and movies (“Grey’s Anatomy,” chick flicks). She has shared her reviews of Bay Area haunts (two stars for the Old Spaghetti Factory in San Jose, five stars for [...]

September 25, 2007

Travel Trends – JetBlue, Wayback Machine, Online Video Ads

The Wayback Machine – An established (possibly old) site for some people, however the Internet Archives’ Wayback Machine still proves to be a great resource…especially for those who missed the initial launch and have not heard of it (I forget that not everyone knows about this site). The concept is pretty simple, type in [...]

September 25, 2007

How Not To Run An In-Store Kiosk

For those of you new to this issue, Best Buy was caught using a duplicate website to fool customers who tried to compare internet prices with in-store prices.
Customers who asked why the price was higher in the store were often told that “the sale must have ended” in the time it took them to drive [...]

September 25, 2007

CBS Gets Promiscuous

“Swingtown” is a CBS television show, scheduled for midseason, about partner-swapping couples. It’s also what CBS executives lightheartedly call their new Internet strategy. The idea is to let their online material be promiscuous: Instead of limiting their shows and other online video to CBS.com, the network is letting them couple [...]

September 20, 2007

Avoiding ‘the Slog’ with Horizon Air

Some people call it the “road of regret” or the “heartache highway,” but I-5 covering the Seattle-Portland trail has its share of disgruntled road warriors according to Horizon Air. Therefore, with the help of agency Wongdoody, the airline is aiming to placate Northwestern business travelers with not just a $99 shuttle offer, but a website [...]

September 20, 2007

Travel Trends – TripIt, Click Here

Tripit – Travel planning service Tripit has entered into beta testing, allowing consumers to try out the new service. Tripit does not actually allow you to book travel, rather it organizes all of your itineraries, schedules and travel plans into one, easy-to-read page…all you have to do is email you confirmation emails to Tripit [...]

September 19, 2007

MySpace Launches Targeted Ad Program

News Corp.’s MySpace social networking site is using personal details contained on users’ profile pages and blogs to sell highly targeted advertising, the company said Tuesday.
The Web site started the first phase of its “interest targeting” experiment in July, culling likes and dislikes from its users’ pages to sell ads in 10 broad categories such [...]

September 17, 2007

Visit My Baltimore Allows Baltimoreans To Post Video

If you’ve never been to Baltimore, you don’t know what you’re missing. That’s why we’ve created this website. So you can get the real Bawlmer experience from the people who know it best: Baltimoreans. Let us show you what gives Charm City its charm. The wonderful. The weird. The waterfront. It’s the world’s biggest invitation, [...]